Tuesday, 4 Mar 2008

Pitchfork.tv: “The music channel cable never gave you”

Pitchfork announced today the upcoming launch of Pitchfork.tv on April 7th which “will present hours of original and exclusive programming– behind-the-scenes takes, band experiments, jam sessions, the concerts you missed, and the creative process you’ve never been able to witness”

Like we needed another outlet to waste our days away. Holding them to their words (below) this sounds like an ambitious and incredible undertaking which, for all intents and purposes, sounds very cool. Gotta say I’m impressed they pulled this kind of undertaking off sans outside investments or interests.

From Press Release:

• One Week Only makes Pitchfork.tv the first online video channel to screen full-length feature films, vintage concerts, and music DVDs free of charge: From the Pixies’ 2004 reunion tour film LoudQuietLoud and Todd Phillips’ notorious GG Allin documentary Hated, to Jimmy Joe Roche & Dan Deacon’s acid-drenched visual art piece Ultimate Reality, Pitchfork.tv will highlight a different film each week in its entirety.

• You want full concerts? Pitchfork Live brings you on stage with your favorite bands, with intimate camerawork and carefully mic’d performances that put conventional soundboard mixes to shame, launching with a sweat-soaked night at NYC’s Cake Shop with garage-punk maniac Jay Reatard.

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• Ever wonder how artists spend their time off tour? Daytripping puts you in the passenger seat for a day out with some of the most vibrant personalities in independent music. The premiere voyage: A trip to the Man Man house and studio in Philly to witness the making of their forthcoming album, Rabbit Habits.

• Wish you were watching bands in your basement instead of fighting for a drink in crowded clubs? Welcome to Juan’s Basement. Orignially developed by upstart network Plum TV, the Emmy-nominated series is now exclusively booked and produced by Pitchfork. First up: Liars.

• What happens when disparate artists are chosen to spend a day recording together in a Brooklyn studio? Treefort Sessions documents the unique artistic collaboration process from start to finish.

• Ever thought the best place to see your favorite band would be as the sun was setting and the Empire State building glistened behind you? Don’t Look Down brings artists to rooftops around New York and Chicago and says go. The series kicks off with a pitch-perfect set from Sub Pop rockers The Thermals, 24 stories high.

• And, finally, The Interview Show brings today’s best and most respected artists face-to-face with the Pitchfork critics who write their features and review their albums, opening with a colossal dual interview between two of the world’s greatest metal bands: Mastodon and Neurosis.

Revolutionary content is just the beginning. With one of the web’s largest, crispest, and highest-resolution displays, Pitchfork.tv truly invites full-screen viewing. And, with all content available on-demand, we’re putting you in control of the music you want, how and when you want it. Soon, we’ll add personal playlist capabilities, so you can watch all your favorites like ducks in a row. And later this year, as part of a massive redesign effort, Pitchfork.tv will integrate with its parent site, presenting innovations and further advancements to the world of online music journalism.

Like Pitchfork itself, Pitchfork.tv is an independent company, with no investment dollars or special interests, allowing us the freedom and control to stay true to our creative vision. We’ve waited decades for a music channel that respects our intelligence and reflects our ideals. Now that the technology is here, we’re finally able to do it the way that people who really care about music have always wanted to see it done.


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